There will be three types of costs.
360dialog's monthly fee ($39/mobile number/mo) + Facebook costs per template message used (variable depending on volume). Rocket.Chat does not charge any markup on variable costs. This price already includes taxes.
Understanding 360dialog's fixed monthly fee
Our pricing is based on the monthly license fee per hosted number. Incoming & outgoing WhatsApp Session Messages are always free and unlimited - we never charge extra costs per session message. The license fee can vary according to the available bandwidth since we have higher tier options for customers that exchange more than ten messages per second and to partner deal size. Please contact our support team if your account needs to process more than ten messages per second. We never charge extra costs per Outgoing Template Message, the WhatsApp fees are only passed through.
Facebook Current Pricing (until January 31st, 2022)
Template messages (business-initiated) sent through your WhatsApp Business Account are charged according to a tiered pricing model. If your customer initiates messaging with you, WhatsApp will not charge you for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send that customer beyond the Customer Care Window must be a Templated Message.
Facebook Pricing
The prices listed below are effective until February 1, 2022. After that, conversation-based pricing rates apply.
Pricing Rules
“Message template” has the meaning detailed in our Documentation. “Templated message” means a message sent using a message template in compliance with Facebook’s terms and policies.
All prices are outlined in the List Price Schedule below and will apply to Templated Messages sent on or after the effective date indicated in the List Price Schedule.
Facebook will determine the price of each delivered Templated Message based on the country code of the message recipient and the volume of Templated Messages delivered in a calendar month to a given country or region. Templated Message volume will not be aggregated across countries or regions or different Whatsapp Business API’s.
The price charged for each delivered Templated Message will be the price effective at the time you send the Templated Message.
Charges are applicable for each Templated Message delivered within 30 days of being sent. Charges will not be applicable for Templated Messages that were delivered more than 30 days after it was sent. We determine that a message has been delivered when WhatsApp servers process a delivery receipt for the sent message.
If your customer initiates messaging with you, we will not charge you for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message, for which we will charge you as outlined in our rate card.
Facebook will have the right to update this rate card every month, and changes will take effect the first day of the calendar month following such changes.
The WhatsApp Business Solution may not be used to send messages to or from the following countries and regions: Crimea, Cuba, Iran, North Korea, and Syria.
Cost per Message in USD
New Facebook Pricing (starting February 1st, 2022): Conversation-based Pricing The main change going into effect on February 1st is that now instead of only paying for used template messages. Facebook will start charging for every conversation. Also, you can send as many messages as you want in a 24-hour session, even if the customer doesn't respond.
How It Works
In conversation-based Pricing, WhatsApp Business API conversations fall into two categories that are priced differently:
User-initiated, like customer care and general support inquiries
Business-initiated, like post-purchase notifications
All conversations are measured in 24-hour increments, or "sessions," that start whenever a business delivers the first message. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.
Charges for conversations are based on the user’s phone number. Rates for business-initiated conversations and user-initiated conversations vary by market (country or region).
Free Tier Conversations
The first 1,000 conversations each month will be free, so your business can build experiences your customers will love before paying. Each WABA gets 1,000 free tier conversations. Free-tier conversations can be business-initiated or user-initiated.
Free Entry Points Conversations
Conversations will not be charged when users message businesses using call-to-action buttons on Ads that click to WhatsApp or a Facebook Page CTA. Free entry-point conversations can only be user-initiated. Only the first conversation that starts from the entry point is free of charge. Subsequent conversations with the user are charged.
Standard pricing will apply for Ads that Click on WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.
